Popularizing The

Hungry Hound Express

A person wearing black gloves handing a black and yellow bag to another person with dark skin, near a food truck with a blue exterior. The bag has the words "Cheese Steak" and a picture of a cartoon character. The food truck has a sign that says 'HUNGRY HOUND'.

The Hungry Hound Express

was a brand new food truck that was launched in the Lehigh Valley in August 2023. The overall goal of my marketing campaigns for the Hungry Hound Express were to solidify its recognition in the area, generate revenue, and be able to book high-tier & higher end events. To do this, I focused a lot of my attention on creating social media graphics, connecting with event organizers, and publishing photography to showcase our products & the events we’d attend.

Through these efforts, we have seen success financially as well as popularity wise. We’ve been invited to events such as MusikFest, Nazareth Days, Martin Guitar, Collegiate Marching Band Competition, and many more.

Social Media

  • Blue food truck with a star logo, serving cheesy steaks at Nazareth Days, with a woman ordering in front of the truck, green grass, trees, and a cloudy sky in the background.
  • Promotional graphic for a music festival called 'MUSIKFEST & Hungry Hound Express' with bright colors, musical notes, and the ready-to-eat loaded nachos dish with cheese, bacon, green onions, and sour cream.
  • A sandwich with chopped meat and cheese inside a bun, wrapped in silver foil, on a wooden surface. A logo in the top right corner reads "Hungry Hound Express" and the bottom text mentions an event at Unangst Tree Farms on Wednesday, June 19th from 4 PM to 8 PM.
  • People standing outside a food truck called Hungry Hound Express, which is parked in front of a green building. The event is called Hungry Hound Express Thursday from 11 AM to 3 PM at 1742 Splotch.
  • A promotional flyer for Hungry Hound Express, an event on Thursday, September 28th from 11AM to 3PM at the PPHAC Patio. The flyer has photos of people at a food truck, with one person receiving food from a server. The event invites people to come and grab a tasty cheesesteak.
  • A promotional poster for a music festival called 'Hungry Hound Express' featuring a bowl of fried food, likely chicken nuggets, with a small container of dipping sauce in the background. The poster includes event details such as dates, times, and location.
  • Flyer for a music event featuring Hungry Hound Express. The event is scheduled from March 3rd to 11th, from 12 PM to 11 PM daily. The flyer includes a photo of a blue food truck with the Hungry Hound Express logo, social media handles, and an invitation to load the event. The background is purple with crumpled paper texture, and event details are written in bold purple and black fonts.
  • Event poster for Musuk Fest featuring a performance by Hungry Hound Express, scheduled for August 2nd from 12 PM to 11 PM. The poster includes a photo of a woman receiving a bag from a person inside a food truck labeled "Hungry Hound Express."

Creating Media for the food truck

Menu featuring three loaded tater tots options: Bacon Me Crazy, Angry Buffalo, and Vegan Loaded Tots, each priced at $15 or $18, with descriptions of their toppings.
Flyer for an event called 'Hungry Hound Express' with a cartoon illustration of a blue delivery truck, surrounded by drawings of donuts, a mug, a pencil, and a carrot. The event is on March 7th from 11 am to 3 pm at the 1742 Splotch location, serving tacos.
Menu featuring food items from Hungry Hound Express, including chili cheese dogs, chili cheese nachos, and chili cheese fries, with prices and options for soda or water.
Menu sign for Hungry Hound Express, featuring food items and prices: Potato Pancakes $6, Fries $4, Fries with Cheese $5, Water $3, Assorted Soda $3, with a background image of chicken fried steak with green onions on a white plate.

Photography

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