Moravian University
&
Sodexo
Being a Marketing Coordinator with Sodexo, we were partnered with Moravian University in order to supply them dining services on campus. This included Meal Plans (VMPs), Dining Locations, Retail Locations, and Events.
In order to sell VMPs, increase revenue at our retail/dining locations, and overall increase engagement, I was tasked to create marketing campaigns that targeted students & faculty. To do this, I created physical marketing collateral, ran social media campaigns, and hosted events to showcase how we do dining at Moravian.
Focusing On Our Retail Locations..
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![Two tall glasses of iced matcha and chai tea at Delight's Cafe, with condensation on the glasses, set against a yellow background with blue paint splatter design, featuring the cafe's logo and text promoting their drinks.]()
Matcha & Chai Tea Lattes
Social media post to advertise our Matcha & Chai Tea Lattes.
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![Pineapple Passionfruit Refresher]()
Refreshing Refreshers
Social media post to advertise our new refresher, the Pineapple Passionfruit Refresher
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![A clear plastic bowl filled with acai berries topped with sliced strawberries, banana slices, granola, peanut butter, and a chocolate chip cookie, surrounded by colorful flowers and a promotional text overlay.]()
Acai Bowl Promotion
A social media graphic to advertise our Acai Bowls that are being sold in our cafe.
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![A promotional flyer for a patio party at DeLight's Cafe featuring a chicken sandwich with lettuce and tomato on a bun, on a pink floaty ring in a swimming pool with a pink flamingo float and a duck float, indicating the event is on Tuesdays from 11 a.m. to 1 p.m.]()
Party On The Patio
Our weekly event that occurs throughout the summer that features favorited summer dishes like Burgers & Hot Dogs
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![A cold chocolate cream brew in a plastic cup with a Starbucks logo and a clear plastic lid, set against a blurred outdoor background with yellow flowers, with promotional text about a new cold brew flavor, 'Chocolate Cream Cold Brew,' and branding for DeShilt's Café.]()
Chocolate Cream Cold Brew
A graphic to advertise our brand new chocolate cream cold brew
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![Two large Starbucks iced drinks, one chocolate and one coffee, are placed on the ground among fall leaves with a backdrop of trees and autumn foliage. The image promotes Starbucks holiday drinks being available for a limited time at DeLight's Café.]()
Fall/Winter Drinks
To announce the return of fan favorite holiday drinks, we ran social media posts to highlight these
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![A plastic container filled with a summer berry salad, including blueberries, strawberries, lettuce, crumbled blue cheese, chopped chicken, walnuts, and a drizzle of dressing, with promotional text for a weekly special at Deight's Café.]()
WEEKLY SPECIAL!
Every week we would have a new special at DeLight's Cafe that we would highlight and advertise
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![A Starbucks cup with pineapple passionfruit iced drink in front of purple flowers and green leaves.]()
Barista Recommends!
A series of posts where we have our own cafe staff choose their favorite drink to highlight on social media.
Marketing Collateral
This includes anything from flyers to digital signage to menus that was used in our retail locations
Photography
Focusing On Resident Dining..
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![A reusable coffee mug with a]()
Reusable Cups & Containers
Our way to offer sustainable & reusable containers for students to be able to take food to go at our dining halls.
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![Announcement for Moravian University Dining's upcoming Burger Night featuring a close-up of a burger with lettuce, tomato, cheese, and a beef patty, with text overlay saying 'Coming Soon Burger Night Tasty and Hot'.]()
Flavor Seeker's Event
Every month we run an event called Flavor Seeker's which features a higher end dining option
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![A smiling man wearing a black apron and a black dress shirt standing outdoors with a brick wall and window in the background. The image promotes National Employee Appreciation Week with pink and black graphics, including the text '@ Clewell Joey' and a message about honoring employees with a spark.]()
Employee Appreciation
At Sodexo/Moravian, we love to honor our employees who make a difference every day.
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![Colorful advertisement poster for Bob's Burgers featuring a cartoon cheeseburger with lettuce, tomato, cheese, and a sesame seed bun, with text promoting it as dinner, presented by Clewell.]()
Bob's Burgers Night
Bob's Burgers was a themed dinner where we utilized one our dining halls to offer various Bob's Burgers classics
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![A promotional poster for a late night breakfast event called Midnight Oasis, featuring a large moon and stars, with text advertising it starting tonight at 11:59 PM as a way to unwind from finals stress.]()
Midnight Oasis
Breakfast at night to beat away finals stress!
The Dining Guide
The ultimate comprehensive guide to dining at Moravian University.
Orientation Dining Video
Your video guide into understanding Moravian Dining
Marketing Collateral
Photography
