Moravian University

&

Sodexo

Being a Marketing Coordinator with Sodexo, we were partnered with Moravian University in order to supply them dining services on campus. This included Meal Plans (VMPs), Dining Locations, Retail Locations, and Events.

In order to sell VMPs, increase revenue at our retail/dining locations, and overall increase engagement, I was tasked to create marketing campaigns that targeted students & faculty. To do this, I created physical marketing collateral, ran social media campaigns, and hosted events to showcase how we do dining at Moravian.

Focusing On Our Retail Locations..

Matcha & Chai Tea Lattes

Social media post to advertise our Matcha & Chai Tea Lattes.
Refreshing Refreshers

Social media post to advertise our new refresher, the Pineapple Passionfruit Refresher
Acai Bowl Promotion

A social media graphic to advertise our Acai Bowls that are being sold in our cafe.
Party On The Patio

Our weekly event that occurs throughout the summer that features favorited summer dishes like Burgers & Hot Dogs
Chocolate Cream Cold Brew

A graphic to advertise our brand new chocolate cream cold brew
Fall/Winter Drinks

To announce the return of fan favorite holiday drinks, we ran social media posts to highlight these
WEEKLY SPECIAL!

Every week we would have a new special at DeLight's Cafe that we would highlight and advertise
Barista Recommends!

A series of posts where we have our own cafe staff choose their favorite drink to highlight on social media.

Marketing Collateral

This includes anything from flyers to digital signage to menus that was used in our retail locations

Photography

Focusing On Resident Dining..

Reusable Cups & Containers

Our way to offer sustainable & reusable containers for students to be able to take food to go at our dining halls.
Flavor Seeker's Event

Every month we run an event called Flavor Seeker's which features a higher end dining option
Employee Appreciation

At Sodexo/Moravian, we love to honor our employees who make a difference every day.
Bob's Burgers Night

Bob's Burgers was a themed dinner where we utilized one our dining halls to offer various Bob's Burgers classics
Midnight Oasis

Breakfast at night to beat away finals stress!